8 - 10 February 2025, Mido - Fiera Milano

An international trade fair for the global eyewear sector, optometry and ophthalmology, Mido is aimed at a professional public as well as newcomers, who are particularly attracted to the show thanks to widescale use of social media to attract the less expert users.

Mido can be found on Facebook, Twitter, Youtube, Instagram and all other major social networks, and every year, it presents cutting-edge products and technologies, with previews of new lines and trends in eyewear, items for stores, and connected IT systems.